主演：奥利维娅·科尔曼
导演：Rob Farquhar Lottie Gammon
简介： IKEAisundoubtedlyoneoftheworld'smostsuccessful,enigmatic,andrecognisableglobalbrands.Lastyearnearly800millionpeoplein49countriesvisiteditsstores,whichhadaturnoverofmorethan£30billion看见恶魔 Inamajornewthree-partseries,ourcamerasexploretheworldofIKEA,fromthedesignstudiostofactoriesandstores,fortheveryfirsttime. Fewcompaniescanlegitimatelyclaimtoshapethewaywelivetoday.Fewerstillinspireacult-likedevotionincustomersandemployeesalike.ButIKEAisnotlikeothercompanies. ThefamouslysecretiveSwedishfurnitureretailerisguidedbytheprincipleofcreating'thebettereverydaylifeforthemanypeople'.Butwhatisthesecrettoitssuccess?HowdoesthemachineofIKEAaffectthepeoplewhoworkforit,andhowdoesitsruthlesslyefficientbusinessmodelaffecttheworld?